What to expect from a WhatsApp API tool
For ecommerce brands, WhatsApp can drive revenue through order updates, cart recovery, and customer support. The right WhatsApp API platform should help you automate those workflows while keeping compliance and deliverability strong.
Evaluation criteria
- Official API support: Ensure the platform uses the official WhatsApp Business API.
- Template management: Easy approvals and variable mapping.
- Automation workflows: Visual or rule-based flows for orders and cart recovery.
- Integrations: Native WooCommerce or Shopify connectors.
- Reporting: Delivery, response, and conversion insights.
Must-have features for ecommerce teams
A strong platform should cover:
- Order confirmation and shipping updates
- Abandoned cart sequences
- Post-purchase review and referral requests
- Segmentation by purchase history and product category
Wonotify includes these workflows and supports WooCommerce WhatsApp notifications out of the box.
Compliance and deliverability
Even the best tool will fail if compliance is ignored. Look for:
- Template approval tracking
- Opt-in management and audit trails
- Rate limiting and throttling
Deliverability is protected when you keep relevance high and avoid sending promotions too frequently.
Implementation plan
Use a staged rollout:
- Connect your store and verify WhatsApp Business API.
- Launch order status templates first.
- Add cart recovery sequences next.
- Expand to segmented campaigns.
This plan reduces risk and makes it easy to measure incremental gains.
Shortlist checklist
- Official WhatsApp API compliance
- Native ecommerce integration
- Automation workflow builder
- Clear pricing and support
If you want a platform built for ecommerce, explore WhatsApp marketing for ecommerce or start a free trial.
